Great Closet Design Ideas That Help You Create Great Business

It’s not only inspiring, but helps put me in to “high action mode” when I’m able to learn new things that help move my business forward.

That kind of thing happens at the annual Closet and Home Organization Expo every year (which makes it a must attend for me!).

So when I heard that Liza Hausman, Vice-President of Marketing for Houzz was going to share some insights with our group - I was super excited.

What’s Houzz, you ask?

My answer to that question is that it’s an online way for people identify, clarify and share their “domestic dreams” in terms of what they want their home to look, function and feel like. 

Houzz’s answer to that question is that it’s the largest collection of interior design and decorating ideas on the Internet, including kitchens and bathrooms....and now CLOSETS.

In fact, according to Housman, requests for closet photos is one of their most often requested items.

So what does that mean for you Ms. Independent Closet Company in Iowa? It means that you have an excellent opportunity to brand your company, get more traffic to your website, more participation on your social media platforms and more leads to your business.

Within just a week after putting my profile up on the Houzz website, II had someone find me and call me. I also see that lots of people have added my project photos to their idea books, which is a cool thing to monitor.

Consumers can ask questions on the Houzz site about their design projects, so if you check in, you might be able to answer some of those questions and, over time, become the “go to” expert in the industry (unless, of course, I beat you to it!).

I was able to catch up with Hausman after her conference presentation and get her to share the top tips for making Houzz work you. Check out the interview.

To see an example of how to use Houzz, take a look at my profile.

And if you have more questions about ways to market and leverage your business online - check out my blog at www.denisebutchko.com or visit my facebook page - www.facebook/denisebutchko.

 Guest Blogger: Denise Butchko, Butchko & Co.

For information on how to become a Guest Blogger, email Managing Editor Michaelle Bradford at mbradford@vancepublishing.com.